Pakistan-Vietnam Comparison free essay sample

Introduction Vietnam and Pakistan are two different nations displaying a broad spectrum of cultural values that these nations observe in their politics, economics, social and environmental domains. My study gave me an opportunity to learn about cultural comparisons between the two countries on a macro level which involve not only contrasts but incredible similarities and eventually how these 2 different societies have come out in past 50 years merely due to their cultures, behaviours and actions taken.Culture is one of the key Performance Indicator that builds up a country and displays the frame of mind of the respective nation. The Colonial Occupation Cold War Era Pakistan and Vietnam share a similar background of colonial occupation. Pakistan appeared on the map of the world in 1947 after a long struggle against the British Occupation and then as a result of Sub-continent partition. The British had left behind a system which was later embraced by both Pakistan and India especially in the area of politics and education. We will write a custom essay sample on Pakistan-Vietnam Comparison or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As elaborated by (Marilyn. B. Young,2002), Vietnam was once a French Colony from 1861 till 1954. In contrast to Pakistan, The French colonial system had less impact on the Vietnamese society since before the French, Vietnam had been under strong influence of China therefore the Vietnamese culture has deep connections with the Chinese culture. Even during French occupation, China continued to have influences and links in Northern Vietnam. It was not surprising that Vietnam later emerged as a communist state. (Marilyn. B.Young,2002) explains Vietnam War as one of the most prominent cold war that started in 1963 when Ngo Dinh Diem was assassinated in South Vietnam and National Liberation Front (NLF) started to operate in that region. NLF was strongly supported by North Vietnam establishment. This movement sparked the attention of the United States and then began the infamous involvement of the US army that resulted in 2 million Vietnamese causalities. During this phase Vietnam was in complete disorder and civil unrest was observed in the most hideous form. The war left the nation with horrifying memories and shattered economy. Pakistan though has not faced Cold War directly like Vietnam but it had a major impact on its society due to the Afghanistan Cold War which erupted as a result of Russian assault. Millions of Afghan Refugees flocked to Pakistan for shelter along with some undesirable elements that infiltrated which brought drugs and weapons into the country. By the end of Cold War and Taliban taking over Afghanistan, Pakistani nation was left with bigger challenges to face, both political and economic in nature.Most of the Afghan Refugees didn’t leave but they contributed in country’s economy by establishing businesses in the textile transportation industry. In Pakistan around 1. 5 million Afghanis are living adding diversity in Pakistan’s cultural scene. It is very interesting to see how involvement of other nations like stated above can impact a country’s various cultural domains which we will discuss in following topics 1) Politics 2) Economy, and 3) Other Cultural Aspects. Politics One of the elements that Pakistan adopted from British colonial was the ‘Parliamentarian’ system.The system however is extremely mutated where power is concentrated at the Federal level and is centralized. Provisional autonomy is inadequate when it comes to distribution of wealth natural resources with no accountability. The power distance has created an imbalance in the society and among the provinces which has given rise to biased approach by the people to support and elect parties that speak their language and belong to their provinces with a belief that if they elect politicians in the Federal government from their own region, they will get the due attention to the problems in their area.This has given rise to multiple regional political parties. The Politicians exploit the regional associations of the people who are divided based on ethnic background and language. All parties in Pakistan belong to elite families which continue to elect their own family members within the party without consultation with rest of the party members. High Collectivism is observed among the elite and the ruling groups to support common interests. The society shows high individualism by mostly supporting individuals of the political parties based on their regional or language affiliations.In contrast, the society shows high collectivism on religious matters and other national issues like Kashmir whereby society unites for the cause irrespective of race, language or ethnicity. The Political System failed miserably due to frequent intervention of the Military and mainly due to the feudalistic attitudes of the politicians and government. On top of this bureaucracy is working for the welfare of the elite rather than the people of Pakistan. There is a culture to suppress the under-paid subordinate to get work done by fair or unfair means. This has given rise to corruption throughout the Government Institutions.Consultation is a far cry when it comes to making decisions on any level. (Wikipedia, 2009) explains Vietnam’s Governing Model which is centralised but is based on a single-party constitution over 58 provinces. The single party is the Communist Party of Vietnam (CPV); clearly the Chinese influence has seeped into the Vietnamese Political structure as well. Non party independent candidates are allowed to contest elections. But CPV holds absolute power, an authoritarian regime (Tuong-Vu, 2009) argues, on state level which controls the workings of parliamentary, executive and judicial domains.The party agenda is established by the Politburo which is a 14 member party policy making committee. The President, Prime Minister and General Secretary are members of the Politburo. In contrast to Pakistan, President holds more power as compared to the Prime Minister. For example, in Pakistan the PM has the power to appoint the Army Chief while in Vietnam this decision lies with the President, the Pakistan National Assembly consist of members from multiple parties while majority in Vietnam National Assembly members belong to the CPV etc.In another contrast, there is no visibility of actual opposition party in the Vietnam which has curbed accountability of the ruling party government officials augmenting corruption. High Collectivism of the CPV is seen in running the country’s political, judicial and economic streams. Same is observed in Pakistan’s government framework. A great positive advancement and signs of individualism for Pakistan in past few years is the independent media and up-rise of the civil society for an independent Judiciary. The media is getting stronger and freedom of speech is on the rise.

Mussloini essays

Mussloini essays Benito Mussolini was born on July 29th 1883 in northeast Italy, he was named after Benito Juarez, a famous Mexican patriot and hero. His Father was a Blacksmith and his mother was a schoolteacher. Mussolini had one younger brother and one younger sister. The Mussolinis were a very poor family. When Mussolini was old enough, he helped his father out in his workshop, working together gave the two time to talk. Mussolinis Father was a socialist and a republican. He believed in communism and was thrown in jail for his thoughts. He didnt like the system that his son would have to follow the king. Many Italians had the same views as Mussolinis father. Mussolini grew up in an environment when everyone talked about socialism, republicanism and nationalism. He believed that the Roman Catholic Church was an enemy of Italy. Mussolini was a clever child at school, and he learned very quickly. He had a huge dislike for richer students and was nearly expelled for stabbing one with a knife. Mussolini was a bad tempered man, and very intelligent. He became a primary school teacher in 1902, and after sitting an exam in French he was qualified to teach in secondary schools. Every teaching job he did he ran into trouble with the pupils parents because of the bad example he set the children as a gambler, a heavy drinker and a womaniser. Mussolini spent two years of his life working in Switzerland, in many types of jobs, he got into trouble because of his beliefs, and was kicked out of Switzerland, a police man over there described him as a impulsive and violent young man. Mussolini had many visions for Italy, one of his goals was to create an Italian Empire in North Africa. In 1912 they managed to take over Libya and in 1935 they took over Ethiopia. Mussolini invented the political belief called fascism. He said, Fascism would end political corruption and labour s ...

Analyze oral history Research Paper Example | Topics and Well Written Essays - 2000 words

Analyze oral history - Research Paper Example It is also imperative to note that he was an enthusiastic environmental conservationist according to his conversation. According to Ansen Adams, photography constitutes of all communicable aspects and the whole of photography technical attributes. The most interesting aspect of this interview is that Alsen relays his personal opinions childhood and his emotions. The interview is an important source since one is able to understand his viewpoints on life and other aspects of photography. The interview brings to light important aspects about Alsen philosophy, and one gets the feeling that music and photography are the same. â€Å"Conversation with Ansen Adams† explains the photography works of Adams equivalent to his experiences, emotions, and transmission of his concepts that has shaped today’s history. Adams made photography an important aspect in representation of historical events. Photographs have a unique way of communicating information that would otherwise not be feasible orally. â€Å"Ansel Adams conversation† refers to interviews held in twenty- six sessions with Adams Ansel (Harroun and Teiser 4-8). These interviews portray various topics, personal life and feelings of the photographer. It is interesting as to how Adam Alsen compares yester education systems to current systems. In his narration, one gets the feeling that yester year’s education systems were superior. However, is this truth? The camera that Alsen used back then would not be relevant in today’s photography. He examines yesterday’s technology to details, but such technology will not be relevant in the 21st century. Therefore, humans are in a constant state of progress and this means that things have to change. We may look at t his works with great pleasure, but we know well we cannot change the world’s geography or nature. Adam narrates of his education and points out that he was not that a good student. He went through different schools

Math Assignment Example | Topics and Well Written Essays - 1000 words

Math - Assignment Example To start with, one needs to be able to organize and count their money; this comprises of knowledge of subtraction, division and multiplication. In everyday activities we visit supermarkets and buy items, in case we are not equipped with the knowledge of mathematics, we would not be able to recognize we receive the right change from the shop attendance. Even those individuals having mathematics related phobias cannot seepage the everyday encounters of mathematics in their lives. This is because mathematics ranges from: school, home and workplaces. Traveling involves covering of distances, almost each and every person moves from one place to another in everyday life. It is thus prudent to put into consideration the means of transport one will choose to reach the desired destination. If the individual chooses to use their own private means then, he or she will consider the miles-per-gallon of fuel that the car will consume for trips. In the event that one is faced by obstructions along the way or are forced to take detours. Analysis of available means of transport is done and then the transport means is choosen.The means of transport chosen is achieved at after analyzing the available means of transport. One will evaluate the conformability, time saving and cost of each means of transport before coming to the means of transport to use. Those traveling by air are required to know departure times and arrival schedules of a particular freight. When travelling by mode of air, the weight of luggage is critical and must be considered . Thus those who travel by air may want to risk some substantial baggage surcharges. Individuals buy items from various stores every day. Every noble person puts into consideration the terms of sale being offered by the seller in order to receive the most favorable deal. Trade discounts make be offered in various ways such as; cash discounts where one is either

Why people should continue cutting down the rainforest Essay - 1

Why people should continue cutting down the rainforest - Essay Example These types are also divided into sub categories. Forests are not only important in providing the lumber, which is a renewable and sustainable material, but they are important in providing an economic growth but providing an agricultural land and reserving water for the agricultural land. Tropical rainforests are best in hold the rainwater but sometimes the plants and trees becomes so congested that one tree or plant becomes make the other’s plats life span short. In this way, the dead plants become more dangerous than carbon dioxide in some cases. Rainforest has mainly two major types: tropical rainforest and the other is temperate rainforest. Tropical rainforests are mostly located near equator, they receive more solar energy, and thus they have a warm and humid climate. In tropical rainforest, it rains quite well and one can find a tropical rainforest with high level of moisture and rain (Whitmore 32-39). Most of the trees in a tropical rainforest have broad leaves. A temperate rainforest is the one, which is farther from the equator, and it has a cool climate and there are less species of trees in a temperate rainforest. The trees in a temperate rainforest have needle shaped leaves. The other types of rainforests are montane rainforests, subtropical rainforests, mangrove rainforests, monsoon rainforests, lowland rainforests and flooded rainforests. In the tropical rainforests, plants and trees grow at a much faster pace that other type of forests (Whitmore 38-40). Therefore, if a rainforest managed sustainably, rainforests have the capability to meet the lumber requirements. Today most of the lumber requirements are provided by plantation forests where hard wood and softwood is grown to make the lumber available for the construction as well as other purposes like furniture making and others. Wood frame construction is a method of construction that is prior method for home construction from many years. Today people

Detection of Copy Move Forgery

Detection of Copy Move Forgery J.Reethrose B.E., Dr. J. P. Ananth M.E., Ph.D., Abstract—Digital images are easy to manipulate and edit using some editing software. So it is difficult to identify the duplicate images. Copy-move manipulations are common form of local processing, where parts of an image are copied and reinserted into another part of the same image. The problem of detecting the copy-move forgery describes an efficient and reliable detection and detects duplicate image regions. Most detection algorithm focused on pixel basis. In this paper propose a new approach to detect forgery image such scale, rotate, etc. Keywords—copy-move forgery, SIFT, LSH, RANSAC. INTRODUCTION Copy-move forgery is one of image tampering, were a part of the image is copied and pasted on another part of the same image. This copy-move forgery is easily done by some editing software such as Adobe Photoshop. Normally the human eye does not easily find out the copied region. The regions may be scaling or rotation type of manipulations. The goal of copy-move forgery is detecting duplicate image regions. The most common image manipulation techniques involve the following Removal of objects from the image. Addition of objects in the image. Change the objects appearance in the image. The most common of these three manipulations is removal of undesired objects from the image. Digital image forgery detection techniques are classified into active and passive approaches. In active approach, the digital image requires some pre-processing such as watermark embedding or signature generation at the time of creating the image, which would limit of their application in practice. Moreover, there are millions of digital images in internet without digital signature or watermark. In such scenario active approach could not be used to find the authentication of the image. Unlike the watermark-based and signature-based methods; the passive technology does not need any digital signature generated or watermark embedded in advance. Fig 1.1 Classification of Forgery detection techniques GENERAL DETECTION PROCEDURE Copy move manipulations result in duplicate image regions, which practical forensic analyses examine in terms of robust feature representations of parts of the image. Analyzing the image is very important before the preprocessing. After optional preprocessing (e.g., color to grayscale conversion), the image is transformed to the feature space. Feature representation is finding the duplicate region. There are so many methods used to find the duplicate image such as DCT (Discrete Cousine Transform), DWT (Discrete Wavelet Transform), and PCD (Principal Component Analysis). A set of feature vectors represents local image characteristics and is inspected for similarities in a matching procedure. This is achieved either by splitting the image into small blocks, which are then transformed separately, or by finding salient key points and extracting feature vectors based thereon. The matching procedure is finding the similarity of duplicate image blocks. Some of the matching algorithms are k- d tree, Sorting, Nearest Neighbour Search, and Hashing. Similar feature vectors or their corresponding coordinates in the image plane. False positives in the matching procedure are pruned in a final error reduction step. The error reduction step is finding the duplicate image region. Fig 2.1 General copy move detection pipeline PROPOSED SYSTEM Accordingly, digital image forensics has emerged as a new research field that aims to reveal tampering operations in digital images. A common manipulation in tampering with digital images is known as region duplication, where a continuous portion of pixels is copied and pasted to a different location in the same image. To make convincing forgeries, the duplicated regions are often created with geometrical or illumination adjustments. There are various method used in the existing system. DWT (Discrete Wave Transform) used to reduce dimensionality reduction. But it does not find the rotation and scaling. Lexicographic Sorting and Counting Bloom Filters are also used in the existing system. But it cannot find solution of scaling and rotation. It does not remove the noise. The Zernike moment is easy way to find the copy (-rotate-) move forgery. This method is still weak against scaling or the other tempering based on Affine transform. Existing System has the drawback of computational com plexity and does not find accuracy of the duplicate image regions. In recent years, several methods have been proposed to detect region duplication for the purpose of image forensics. These methods are based on finding pixel blocks that are exact copies of each other in an image. Such methods are most effective for the detection of region copy-move, where a region of pixels is pasted without any change to another location in the image. A common form of digital tampering is Copy-Move forgery, in which a part of the image itself is copied and pasted into another part of the same image to conceal an important object. Because the copied part come from the same image, its important properties, such as noise, Shape, color and texture, will be compatible with the rest of the image and thus will be more difficult to distinguish and detect. In the preprocessing stage the RGB image is converted into grayscale image. Apply SIFT algorithm using to find the keypoints. SIFT Algorithm is used to detect the keypoint localization. Good keypoints and features should represent distinct locations in an image, be efficient to compute and robust to local geometrical distortion, noise, illumination variations and other degradations. Here, present SIFT features detection method to find the duplicate. Specifically, to detect the locations, of potential duplicated regions, we first detect SIFT keypoints in an image. The detected keypoints are matched using hashing algorithm. We can use the matched SIFT keypoints to estimate the affine transform parameters, but the obtained results are inaccurate due to the large number of mismatched keypoints. To find out the unreliable keypoints we use Random Sample Consensus (RANSAC) algorithm then use the Affine transform. Finally detect the duplicate region. The following diagram shows the way to find the copy move forgery. Raw image is considered as the forgery image. Normally the raw image is RGB image. That RGB image is converting into gray scale. This is the preprocessing stage. Noise removal also includes the preprocessing stage. The steps involved in proposed method as follows. First step to find out the keypoints using SIFT (Scale Invariant Feature Transform). Find the keypoints then perform the matching keypoints procedure. Matching keypoints is using the Locality Sensitive Hashing (LSH). Matching is easy to find out the hash buckets. This hash is found the similar values or keypoints. Duplicate region is detected after matching. Find the duplicate region using the RANSAC (RANdom SAMple Consensus) algorithm. Fig 3.1 Block diagram of forgery detection A. Finding keypoints In the preprocessing stage the RGB image is converted into grayscale image. Apply SIFT algorithm for finding the keypoints. SIFT algorithm consist of the following stages: Scale-space extrema detection Keypoint localization Orientation assignment Generation of keypoint descriptors Good keypoints and features should represent distinct locations in an image, be efficient to compute and robust to local geometrical distortion, illumination variations, noise and other degradations. Here, to present a new region duplication detection methods based on the image SIFT features. Specifically, to detect the locations, of potential duplicated regions, first detect SIFT keypoints in an image. And compute the SIFT features for such keypoints. To ensure the obtained feature vector invariant to rotation and scaling, the size of the neighborhood is determined by the dominant scale of the keypoint, and all gradients within are aligned with the keypoints dominant orientation dominant orientation. B. Matching keypoints The similar keypoints can be found out using Locality Sensitive Hashing (LSH) technique. Previous year a k-d tree algorithm used to detect the keypoint. This is taken more time search to compute the similar values. Locality Sensitive Hashing easy to detect the similar values. Locality-sensitive hashing(LSH) is a method of performing probabilisticdimension reductionof high-dimensional data. The basic idea is tohashthe input items so that similar items are mapped to the same buckets with high probability (the number of buckets being much smaller than the universe of possible input items). This is different from the conventional hash functions, such as those used incryptographyas in this case the goal is to maximize probability of collision of similar items rather than avoid collisions. C. Duplicate Region RANSAC algorithm used to detect the error. This means SIFT produce the keypoints then Locality Sensitive Hashing used to find the similar keypoints. Locality Sensitive Hashing has the bucket. Each bucket contains the index that index contain the values of keypoints. RANSAC algorithm reduces the error. Instead of RANSAC using the Affine transformation. So it will easily to find out the error of scale, rotation and transformation of copy move forgery detection. CONCLUSION In particular the human eye does not easily find out the copied region. The regions may be scaling or rotation type of manipulations. The goal of copy-move forgery is detecting duplicate image regions. Copy move forgery is difficult to identify the duplicate image region. SIFT is used to detect the keypoints of given image. SIFT is Scale Invariant Feature Transform. So it focused to detect the Scale and transformation. Good keypoints and features should represent distinct locations in an image, be efficient to compute and robust to local geometrical distortion, illumination variations, noise and other degradations. Here, we present a new region duplication detection method based on the image SIFT features. Locality Sensitive Hashing detects the similar keypoints. Finally RANSAC algorithm used to find the duplicate image region. REFERENCE [1] Rohini. R. Maind, Alka Khade, D. K. Chitre â€Å"Robust Image Copy move Forgery Detection† International Journal of Advanced and Innovative Research (IJAIR) ISSN: 2278-7844, Vol. 2, Issue 8, 2013. [2] Yanjun Cao, Tiegang Gao , Li Fan , Qunting Yang â€Å"A robust detection algorithm for copy-move forgery in digital images† Forensic Science International 214 (2012). [3] Reza Oji â€Å"An Automatic Algorithm for Object Recognition and Detection Based On ASIFT Keypoints† Signal Image Processing: An International Journal (SIPIJ) Vol.3, No.5, October 2012. [4] Pradyumna Deshpande, Prashasti Kanikar, â€Å"Pixel Based Digital Image Forgery Detection Techniques† International Journal of Engineering Research and Applications (IJERA) Vol-2, Issue 3, May-June 2012. [5] B.L.Shivakumar, Dr. S.Santhosh Baboo, â€Å"Automated Forensic Method for Copy-Move Forgery Detection based on Harris Interest Points and SIFT Descriptors† International Journal of Computer Applications (0975 – 8887) Volume 27– No.3, August 2011 [6] Xunyu Pan and Siwei Lyu,† Detecting Image Region Duplication Using Sift Features† IEEE, ICASSP, Dallas, USA 2010. [7] Seung-Jin Ryu, Min-Jeong Lee, and Heung-Kyu Lee, â€Å"Detection of Copy-Rotate Move Forgery Using Zernike Moments† International Conference on Information Hiding 2010. [8] Saiqa Khan, Arun Kulkarni, â€Å"Reduced Time Complexity for Detection of Copy-Move Forgery Using Discrete Wavelet Transform† International Journal of Computer Applications (0975 – 8887) Volume 6– No.7, September 2010. [9] Sevinc Bayram, Husrev Taha Sencar, Nasir Memon, â€Å"An Efficient and Robust Method for Detecting Copy-Move Forgery† International Conference on Acoustics, Speech, and Signal Processing – 2009. [10] Tehseen Shahid, Atif Bin Mansoor â€Å"Copy-Move Forgery Detection Algorithm for Digital Images and a New Accuracy Metric† International Journal of Recent Trends in Engineering, Vol 2, No. 2, November 2009. [11] Aristides gionis, piote indyk, Rajeev motwani â€Å"Similarity search in high dimension via hashing 1999. [12] Prof. Unmukh Datta, Chetna Sharma â€Å"Analysis of Copy-Move Image Forgery Detection† International Journal of Advanced Research in Computer Science and Electronics Engineering (IJARCSEE) Volume 2, Issue 8, August 2013 [13] Frank Y. Shih and Yuan Yuan â€Å"A Comparison Study on Copy-Cover Image Forgery Detection† The Open Artificial Intelligence Journal, 2010, 4, 49-54 49

Conflict between Good and Evil in Bradstreet’s The Flesh and the Spirit

Conflict between Good and Evil in Bradstreet’s The Flesh and the Spirit  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      A colonial Puritan minister, Thomas Shepard, nicely summarized the paradox of the Puritan religion when he noted that â€Å"The greatest part of Christian grace lies in mourning the want of it.†Ã‚   Shepard suggests, in this passage, that good Christians should spend their days, indeed their entire lives, exploring and proclaiming their own depravity and sinfulness, their â€Å"want† of Christian grace.   Paradoxically, only this kind of a life could lead, ultimately, to the possibile attainment of God’s grace and thus entrance into heaven.   For the Puritans, such a formula posed a never-ending, internal conflict: good Christians who hope for grace can never believe that they are worthy of such grace.   Indeed, Puritans who want to be moral and upright must constantly keep in mind the fact that they are sinful and wicked and not deserving of God’s attention, much less admittance to heaven. The paradox of Shepard’s passage is one that the early Puritans not only firmly believed but also lived day in and day out.   As a central tenet of their existence, this paradox led Puritans to experience a constant internal struggle between two aspects of the Puritan self:   the sinful, wicked side and the redeemed, saved side.   Significantly, the struggle became a common motif in many Puritan works, including Anne Bradstreet’s â€Å"The Flesh and the Spirit.†Ã‚   In this poem, Bradstreet describes not only the dual self that was the result of Puritan theology but also the psychological significance of the Puritan paradox.   â€Å"The Flesh and the Spirit† demonstrates that the road to attainment of grace, and thus to salvation, lies not in resolving the conflict between the two aspe... ...e that existed because of the Puritan belief in total depravity.   The conflict between the sinful self and the redeemed self originated from the condition that, according to Puritans, humans, who are stricken with original sin because of Adam’s fall, must always keep an awareness of their depraved status in the forefront of their thoughts.   Such a belief led to a serious internal, psychological struggle that would only come to an end in death.   While the Puritans could never be assured of receiving God’s grace, they believed that if they maintained the struggle between their dual self in this life, when they died, they might be chosen to receive grace and thus attain salvation. Works Cited Bradstreet, Anne.   â€Å"The Flesh and the Spirit.†Ã‚   The Heath Anthology of American Literature.   Ed. Paul Lauter, et al. 2nd ed. Vol. 1.   Lexington:   Heath, 1994.   302-305.  

Bsbmkg502b †establish and adjust the marketing mix Essay

Assessment Task 1 – Work Based Knowledge Test 1. What are the characteristics of the products and/or services in your business? Ans. I am working in . We are selling burgers as well as fries and soft drinks. But recently we start selling frozen coke and ice cream, which Mc d was selling and now we are making good money. 2. How do these products and/or services relate to the market they are in, and to the immediate competitors? Ans. We have many competitors in market but Mc d is our biggest competitors because they are selling same product what we are selling. 3. How would you determine the effect of pricing variables on demand? Ans. It is depend on main four factor place, price, product and promotions. 4. What promotional Methods and channels of distribution would you use to obtain the marketing outcomes established in your business? Ans. At the movement we are using electronic media more than paper media. Customers can use our iphone app and they will get something free. 5. Describe the channels of distribution that you would use to ensure greater market penetration? Explain how you would develop a pricing strategy for these products/services Ans. For greater market penetration, I shall not only market through the advertisement I will also take help from marketing agencies who can promote my business on a larger scale. 6. Explain how you would develop a pricing strategy for these products/services If product is sold at the lowest price regarding all my competitors, we practice competitive pricing. Sometimes, competitive pricing is essential. For instance, when the products are basically the same, we use this strategy The success of competitive pricing strategy depends on achieving high volume and low costs. If prices are lower than costs, we are going straight to bankruptcy! To avoid such a mistake, we take notice of the break even ratio. -Cost-plus-profit: It means that add the profit need to cost. It is also called cost-orientated strategy and is mainly used by the  big contractor of public works. The authority may have access to the costing data and should like to check if the profit added to the cost is not too high. In fact, this strategy is only good for a business who’s the customers is public collectivities or government agencies. -Value pricing: It means that base the prices on the value we deliver to customers. For example, when a new technology has a very large success, you can charge high prices to the customer. This practice is also called skimming. It is easy when you are in the introductory phase of the product life cycle. Value pricing is also common in luxury items. Sometimes, the higher the price, the more you sell. 7. Identify and analyse the level of customer service that you would pursue relevant to the products/services associated with your business. Ans. First of all, personal presentation, although not necessarily a key factor of customer service, is however critical. It is imperative that one is open and honest with the customers. It is therefore imperative that employees employed to promote the product are not paid on commission but rather at an hourly rate. This ensures more honesty and less pushiness, and less aggressive sales ‘tactics’. 8. Describe your target market in terms of demographic, psychographic, and behavioural variables. Ans. Psychographic / Behavioral variables– Psychographic variables refer to any attribute relating to personality, lifestyle, values, interests or attitudes. These factors consider various influences on a person’s buying behavior. Different lifestyle choices like parenting, exercise decisions, religion, marriage or health can greatly affect a person’s requirements or preferences for certain products or service. People have different lifestyle patterns and behavior could change as people pass through different stages in life. On the other hand, a consumer’s opinions, interests or hobbies will have a huge impact on the products or services they will choose to buy. Demographic – are the statistical characteristics of a population As the prices of our store products are comparable with other convenience stores, it is not a good idea to open a deli store in may lands. So from my point of view it would be  great to open a store near to bays water as there is no shop near to that place 9. Describe how each component of the marketing mix interrelates to the target market? Ans. Marketing mix is a mixture of 4 variables; product, price, place and promotion. These variables make up the core marketing strategy as they help to define the marketing environment in which they operate. Product: Focusing on meeting the customer’s needs. A good product makes its marketing by itself because it gives benefits to the customer. Design, packaging and the safety and the green a friendly product to environment gets an advantage among some segments. Price  The price should not be above or below the price of other retailers, as this would not suit the needs of the target market. Promotion Promotion strategies will be focused to the target market segment. Given the importance of word-of-mouth/referrals among the areas resident. We shall strive to service all our customers to gain their business regularly, which is the recipe for our long-term success. We shall focus on direct resident marketing, publicity, trial food demonstrations, and advertising as proposed. Place Channels of distribution include †¢ Distributing Pamphlets †¢ Build up stalls in big mall or outside of it †¢ Adding advertisement on local newspaper or channels †¢ Use of social sites (internet as well) 10. What environmental factors will affect the marketing mix in your business Ans. Environmental factors that can affect the marketing mix in any business include cultural factors, technological factors, demographic factors, government factors and economic factors. 11. How do customer priorities, needs, and preferences impact on your marketing mix components? Ans. The Target Market in which our store aims to sell to, is everyone The customer’s needs, priorities and preferences influence the marketing mix compentants such that price should not be more or less than the recommended retail price. Channels of distribution include stores such as word of mouth, Advertisement and also pamphlets and internet as well. Design what you consider is the most appropriate marketing mix to satisfy the target market and meets the marketing objectives? For appropriate marketing we need to consider four keys Product, promotion, price and place Product:- It is a tangible good or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Promotion: – represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. Price: – The price is the amount a customer pays for the product. The business may increase or decrease the price of product if other stores have the same product. Place: –  Represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet   12. What do you consider is the most appropriate marketing mix to satisfy the target markets and meets the marketing objectives? Ans. Convenience stores are currently in the planning stage resources are limited. Currently we have received a $10000 grant from the government to get started. To ensure the marketing mix decisions meet the company’s strategic and operational objectives, I shall ensure the scarce resources are allocated as follows; Website Design $1500 Web- hosting $45.00 Other Web Costs $150.00 Stock including some Samples $20000 Business Cards $99 Shop Leasing Start-up Costs (Rent and Bond) $1150 13. Explain how you would monitor the marketing mix against marketing performance and isolate components for testing. Ans. As the marketing mix is comprised of 4 components, that is, price, promotion, place and product, to isolate each of these components for testing, that is, to test each component and its marketing particular performance, one must do simply that; isolate each component for testing. To isolate each component for testing, and monitor the marketing mix, for marketing performance, I should first establish or seek to research some benchmarks for sales. It would be easy to test the effectiveness of place, of product and of promotion, but to test price would be somewhat difficult if it were not for industry benchmarks that establish the sales benchmarks. 14. How would you evaluate the implication of altering one or more components of your marketing mix in relation to marketing factors and consumer response Ans. I evaluate that altering one or more component of the marketing mix in relation to factors or consumer response would be effective; however, I do feel that only the price component would need to be altered in response to consumers. I do feel that I have a solid marketing strategy. 15. Describe the process you would use to adjust the components of the marketing mix in response to test results and evaluation of market response. Ans. The process I would use, to adjust the components of the marketing mix, in response to test results and in response to the market response is as follows I would adjust the price to below recommended retail price and only in such a way as to reach sales benchmarks of my competitors and meet the prices of my competitors, as after all the majority of the profit is donated to worthy causes. 16. Explain how you would ensure that the adjusted marketing mix would meet budgetary requirements. Ans. If I were to adjust my price to meet the benchmarks and prices of my competitors I would like to assume there would  also be an increase in the number of sales. I am however aware this is merely an assumption. 17. What procedures would you use to ensure that the adjusted marketing mix continued to meet organisational, strategic and operational marketing objectives, and desired positioning? Ans. Procedures I would you use to ensure the adjusted marketing mix continued to meet organisational, strategic and operational marketing objectives, and desired positioning include; Adjusted price – I would need to continuously monitor sales and profit benchmarks and speak to an accountant in order to ensure that my business is still an effective profitable business.

Philippine Racism Essay

In a famous trial in Manila about Neil Puache, convicted of rape, exclaimed: â€Å"You’re all racists and you don’t even know it!† This topic may be quite controversial but I have enough evidences to back up my opinions. Racism refers to any theory or doctrine stating that inherited physical characteristics such as skin color, facial features, hair texture, and the like determine behavior patterns, personality traits and intellectual abilities. They do not know that, according to the values’ standards, that the actions of man define what values they have instead of how they look because through these values, one can know that a person is acting in a proper or improper way. In practice, racism takes the form of a claim that some human races are superior to others. Did you know that the term â€Å"Mangyan†, the name of the indigenous peoples in Mindoro comes from the Tagalog phrase: â€Å"mangmang iyan† meaning â€Å"that person is stupid†? Why would people who have been oppressed by whites want to act like them? Because the oppression was effective in instilling the belief that whites are better than Filipinos. Instead of responding to this in an aggressive mood, Filipinos took the belief as something true. That’s why Filipinos are really conscious about their skin color. How about this: did you know that our country is the world’s capital of whitening products? Yes, it’s a fact. Filipinos seem to think that with lighter skin, one can climb the social ladder. Haven’t you noticed that Filipinos respond to sunlight the same way Clark Kent does to kryptonite? And this: did you know that only two dark-skinned Filipinas managed to get the title of Binibining Pilipinas Universe? This is another visible practice of racism in the Philippines. It might be coincidental if there were ten or fifteen candidates but two out of forty-one is just unacceptable. It isn’t only amongst us that Filipinos have shown preference of a certain race. Did you know that people with Chinese blood were often discriminated in the Philippines because of the way they look? Only because of the current  norms of what people perceive to be beautiful are Chinese people thought of as better than us. They make their Chinese blood a feature of their humanity. This is why â€Å"Tsinoys† are more frequently seen on T.V. than Filipinos with the traditional Filipino beauty. Historians claim that this fever started the same time colonial mentality seeped into our veins and pointed out that it was widespread by 1572. The colonizers start with the assumption that their ways are inherently superior to those of the colonized. Racist men were put into positions of power where they were expected to promote, first and foremost, the economic and fashion interests of the country’s elite. In the name of God, civilization progress and development, the colonizers justified the most barbaric acts they inflicted on the colonized. The brainwashing committed by the colonizers was meant to tell the imposed that their culture is way behind civilization. They did not know that the acts also made the Filipinos think that lighter skin meant more superior beings. Particularly when face-to-face with a person in authority, Filipinos have the tendency to be submissive. They have an obsessive desire to please, serve and accept the opinion of a person in authority. Rather than asserting their rights, they prefer to suffer in silence for fear of offending another person or being thought of as uncooperative or dumb. The Filipinos have practiced pakikisama but this value turned out to be a non-assertive mentality that started the whole disease. This is the kind of mindset and barbarism that shaped the history of the Filipinos. We must also talk about the ancestral influence. If parents cut corners, their children will too. If parents spend all their money on themselves and tithe no portion of it for charities, colleges, churches, synagogues and civic causes, their children won’t either. The same way, if parents snicker at racial and gender jokes, a new generation will pass on the poison adults still have not had the courage to snuff out. According to Rogdiger in his article from rubak.com, â€Å"a typical Filipino parent would say that being white is good because it shows superiority (the  female parent is likely to suggest this, most males tend to be contented with their own race) because only a small percent of Filipinos is lucky enough to have this gift†. The truth is, to think so is being as racist as the people who enslaved them and told them that they were inferior. Injustice anywhere is a threat to justice everywhere. Filipinos are so caught up in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly. The parents sent the word and strength of racism to many generations in the future and it will never stop until Filipinos accept that they are racists. In the past, racism was easily defined and institutional. The colonizers have been successful in promoting their race to a higher level but they, surely enough, didn’t expect the Philippines to be a racist society in the future. The refusal to accept this sickness has allowed it to transform into new forms. Racism has evolved from an aggressive prejudicial behavior to a more subtle one. This type of subtle prejudicial behavior has advanced to a degree that is much more difficult to se, yet is regarded as more severe. This modern form of racism has entered the workplace. Filipinos are so caught up with trying to be an independent race, yet they would prefer to be a part of a different race. A foreigner came back from the Philippines and said: â€Å"All I saw was a lot of racists!† More that a quarter of the females in the Philippines have died their hair blonde, with an effort to be â€Å"more cool† or â€Å"more foreign† only to have most turn out an ugly orangy-color. These women also wear too much makeup to lighten their skin. We must also discredit the title of â€Å"the bearers of racism† to our ancestors, colonizers and the society. The media also has a lot to do with this. Most of the people who accepted the title of being â€Å"ugly† in showbiz entertainment are people with dark skin. The victims of racism have suffered from direct or indirect forms of racial discrimination. Direct forms include being laughed at; indirect forms include the â€Å"glass ceiling effect, a modern type of racism which describes the invisible differences in other Filipino’s views. This type of thinking may very well be the cause of a victim’s mental and psychological damage. It  has also affected the victim’s social health and yes, also his/her spiritual health. So it’s your choice. You can either be a lazy fool, influenced by the society’s wrong perspective or you can park the car, stand on hard ground and take a look at the real Philippine Islands.

Weapons in WW1 essays

Weapons in WW1 essays I chose the topic on weapons in the war because I thought it would be interesting learning about the weapons that people used in war. The most popular weapon used in war was probably the machine gun. Weapons were the most important things for the war. If they didn't have weapons, maybe there wouldn't even have been a war. Many weapons were even created during the war. The first tank to enter the war was owned by the Austrians. It was produced so there was a way to cross no-man's-land. The reason I picked the photographs that I did is that I thought the guns and armory were a very important part of the war. The Mills Bomb was a grenade that was thrown. But later in the war it was modified and put on a steel rod and fired as a rifle grenade. The Amiens Gun was produced to be put on the railroad and was usually used to take out towns. The Lewis Machine Gun was the most popular machine gun in the war. It was gas-operated and air-cooled. This weapon is rumored to have shot down the well-known fighter plane, the Red Baron. The Tank in the war was mainly produced to cross rough lands and an area called no-man's-land. They were underpowered and their tracks couldn't support the weight of the tank in mud. These weapons played major roles in the destruction of every country in the war. As I have been doing my research I noticed that the Central powers invented most of the new weapons during the war. I have learnt that World War I was a gruesome battle in which many lives were lost. 1. Internet Address. iol.com.au/~conway/ww1/weapons.html 2. World Book Encyclopedia. Version 21, 1981. ...

Does the Internet make us smarter Essay Example | Topics and Well Written Essays - 1250 words - 1

Does the Internet make us smarter - Essay Example However, the various faces of the internet today are used by all kinds of people; both professionals as well as amateurs in every field. This has brought people to debate about the topic whether or not the internet actually makes an individual smarter, which has been further discussed within the scope of this paper. According to a news report, it was stated that ‘amid the silly videos and spam, the internet has been able to create a new reading and writing culture’, thus leading to making a person smarter. As per this report, the demerits of the internet have been highlighted in the form of the social networking websites as well as random videos that take up most of the time of a person browsing through the web. These appear as popups and distract a person from the work that he is actually supposed to do. For example, a student sitting down to finish a homework assignment would easily be distracted by websites like Facebook while trying to search for information for his work. This usually results in him spending three to four hours on the internet, wasting time looking at other people’s profiles and gallivanting across videos here and there. If this distraction was not present, it would have taken him an hour and not four of them to complete his work on an average basis. How ever, the internet still provides for a reading and writing culture because search engines help people to stumble upon interesting websites with good information. These days, most newspapers and magazines have also gone the ‘e-way’, that is, printing their news articles online instead of on paper in order to contribute to the environment in their own personal way. Thus, the information from these pieces of news is available to people around the world; where a man in one country was only reading the newspaper belonging to his country, he now has access to news from around the world. In much the same way,

Operation Management in Mitsubishi Company Essay

Operation Management in Mitsubishi Company - Essay Example The company’s management also appears negligent towards the variously reported defects within their cars. The company appears not to have a clear strategy towards solving the acceleration problems reported with their cars. From the case study, the company’s management appears to cover up the reported malfunctions in their car. The Mitsubishi case study reveals the need for maintaining and ensuring the quality of products. The product developed by Mitsubishi appears to fail to satisfy it's stated and or implied need. As per the user-based quality, various customers of the car have complained about the car’s sudden acceleration problems. Customers have voiced their complaints and dissatisfaction about the Mitsubishi Diamante’s malfunctioning system. The product does not to conform to its design specification. Meanwhile, the company’s management fails to engage its engineers comprehensively so that they can address the malfunctions. As a result of the flailing quality associated with their car, the Mitsubishi Company’s reputation has received a knockdown (WSJ 2000, p.1). This is evident through its slumps in sales. The Mitsubishi Company also appears to flack on its service quality. The company fails itself on various dimensions of service quality (Jones & Robinson 2012, p.69). The company’s management does not appear dedicated to resolving the customers’ complains about the acceleration problem reliably. The company’s management does not appear to be responsive in addressing the issues raised by the customer but instead engage in the cover up mechanisms. The company is not assuring. It does not convey trust and confidence to its clients. Company executives have termed Toyoda who is their customer as rude and a liar for making complaints about their car. The company has proceeded to file lawsuits against Toyoda who went online to register support for the complaint against the accelerated problem (Kunii 2000, p.1). This appears rude and intimidating for customers who may want to make similar complaints to the company in future.  Ã‚